Privacy Policy
Last Updated: June 2026
Introduction
R.J. Dougherty Associates, LLC, doing business as Everglades Boats (“Everglades Boats,” “Everglades,” “Company,” “we,” “us,” or “our”), respects your privacy and is committed to protecting personal information collected through www.evergladesboats.com, boatbuilder.evergladesboats.com, resources.evergladesboats.com, and any other websites, applications, digital platforms, online services, and related technologies owned or operated by Everglades Boats (collectively, the “Sites”).
This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information when you visit our website, communicate with us, register a vessel, request information, locate a dealer, submit a lead form, participate in promotions, or otherwise interact with Everglades Boats.
By using our website, you acknowledge the practices described in this Privacy Policy.
Contact Information
Everglades Boats
R.J. Dougherty Associates, LLC
544 Air Park Rd.
Edgewater, Florida 32132 USA
Phone: (386) 409-2202
Fax: (386) 416-0083
Email: [email protected]
Information We Collect
We may collect information you voluntarily provide, including:
- Name;
- Mailing address;
- Email address;
- Telephone number;
- Company name;
- Vessel ownership information;
- Dealer preferences;
- Financing interests;
- Warranty registration information;
- Survey responses;
- Marketing preferences; and/or
- Customer service communications.
We may also collect information automatically through cookies and similar technologies, including:
- IP address;
- Browser type;
- Device identifiers;
- Operating system;
- Referring websites;
- Pages visited;
- Time spent on pages;
- Clickstream activity;
- Geographic region; and/or
- Advertising interactions.
Categories of Personal Information Collected
During the preceding twelve (12) months, Everglades Boats may have collected the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, postal address, email address, telephone number, IP address, online identifiers |
| Customer Records | Warranty registrations, vessel ownership information, dealer preferences, customer service records |
| Commercial Information | Product interests, purchase inquiries, dealer inquiries, event registrations, financing interests |
| Internet or Network Activity | Website browsing activity, pages viewed, referring websites, clickstream activity, session information |
| Geolocation Information | Approximate geographic location derived from IP address |
| Audio, Electronic, or Visual Information | Communications submitted through forms, emails, surveys, and customer support interactions |
| Marketing and Advertising Information | Advertising interactions, campaign engagement, email engagement, cookie and tracking data |
| Inferences | Preferences and interests derived from website interactions, marketing engagement, and inquiry history |
We collect personal information directly from consumers, automatically through website technologies, and from authorized dealers, marketing partners, analytics providers, and service providers.
Categories of Third Parties Receiving Personal Information
Everglades Boats may disclose personal information to the following categories of recipients for business purposes:
| Recipient Category | Purpose |
|---|---|
| Authorized Everglades Dealers | Sales inquiries, customer support, service follow-up |
| CRM and Marketing Providers | Customer relationship management, marketing communications, lead management |
| Analytics Providers | Website performance measurement and analytics |
| Advertising Platforms | Advertising, audience development, campaign measurement |
| Technology and Hosting Providers | Website operations, security, storage, and infrastructure |
| Event and Promotional Partners | Event registrations and promotional activities |
| Professional Advisors | Legal, accounting, auditing, and consulting services |
| Government and Regulatory Authorities | Compliance with legal obligations and lawful requests |
We do not sell personal information for monetary compensation. However, certain online advertising, analytics, remarketing, and audience measurement activities may constitute “sharing,” “targeted advertising,” or similar regulated processing under applicable privacy laws. Consumers may manage these activities through our Cookie Preferences Center or by exercising applicable privacy rights.
Consent for Analytics and Advertising Technologies
Everglades Boats respects consumer privacy choices and utilizes consent management technologies to provide visitors with control over non-essential tracking technologies. Depending on the visitor’s location and applicable law, certain analytics, advertising, remarketing, audience measurement, personalization, and similar technologies may be disabled by default until the visitor provides the required consent through our Cookie Preferences Center.
Where required by applicable law, Everglades Boats endeavors to prevent the activation of non-essential tracking technologies until the visitor has provided the necessary consent. Visitors may modify or withdraw previously granted consent at any time through the Cookie Preferences Center available on the Site. The availability and operation of certain Site features may be affected if consent is declined or withdrawn.
How We Use Information
We may use personal information to:
- Respond to inquiries and requests;
- Facilitate dealer communications;
- Process warranty registrations;
- Provide customer support;
- Deliver marketing communications;
- Improve website performance;
- Analyze user behavior and website traffic;
- Personalize content and advertising;
- Conduct market research;
- Protect against fraud and abuse; and/or
- Comply with legal obligations.
Dealer Lead Sharing
When you submit an inquiry, request pricing, request a brochure, request a demonstration, request dealer information, or otherwise express interest in Everglades products, we may share your information with authorized independent Everglades dealers for sales, service, customer support, and follow-up purposes. These dealers operate as independent businesses and may maintain their own privacy practices.
Analytics, Advertising, and Tracking Technologies
We use cookies, pixels, tags, and similar technologies provided by third parties, including:
- Google Analytics;
- Google Ads;
- Meta Pixel;
- LinkedIn Insight Tag;
- YouTube; and/or
- AimBASE CRM and marketing automation services.
These technologies help us measure website performance, understand visitor behavior, improve user experience, deliver relevant advertising, measure campaign effectiveness, and manage customer relationships. We may combine information collected through these technologies with information you voluntarily provide.
Cookie Technologies
Cookies are small files stored on your device. We use:
- Strictly Necessary Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand website performance and visitor behavior.
- Advertising Cookies: Used to provide relevant advertising and measure marketing effectiveness.
- Functional Cookies: Used to remember preferences and improve user experience.
Where required by law, non-essential cookies will only be activated after obtaining your consent. You may manage cookie preferences through our Cookie Preferences Center.
Email Marketing Communications
We may send marketing communications regarding new models, product announcements, events, promotions, ownership resources, and company news. You may unsubscribe at any time using the unsubscribe link provided in marketing emails or by contacting us directly. Transactional communications relating to purchases, warranties, recalls, service campaigns, and account administration may continue regardless of marketing preferences.
Information Sharing
We may disclose information to authorized Everglades dealers, service providers, marketing partners, CRM providers, analytics providers, advertising partners, event partners, and legal and regulatory authorities. We do not sell personal information for monetary consideration. However, certain advertising activities may constitute “sharing” under applicable privacy laws.
Data Retention
We retain personal information only as long as reasonably necessary to provide products and services, fulfill warranty obligations, maintain ownership records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the type of information collected and applicable legal requirements.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. No system can guarantee absolute security, and users submit information at their own risk.
Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.
State Privacy Rights
Residents of certain U.S. states may have rights that include access to personal information, correction of inaccurate information, deletion of personal information, data portability, opting out of targeted advertising, and opting out of certain profiling activities. To exercise applicable rights, please contact [email protected]. We may verify your identity before responding to a request.
California Privacy Rights
California residents may have additional rights under applicable California privacy laws. Subject to applicable legal exceptions, California residents may request:
- Access to personal information collected about them;
- Correction of inaccurate personal information;
- Deletion of personal information;
- Information regarding categories of personal information collected;
- Information regarding categories of personal information disclosed or shared;
- Information regarding categories of third parties receiving personal information;
- A copy of personal information in a portable format;
- Opt-out of sharing personal information for cross-context behavioral advertising; and/or
- Equal treatment regardless of exercising privacy rights.
Everglades Boats does not sell personal information for monetary compensation. Certain advertising and analytics activities involving cookies, pixels, and similar technologies may be considered “sharing” under California law. California residents may exercise applicable opt-out rights through our Cookie Preferences Center or by contacting us using the information provided in this Privacy Policy.
Authorized Agents
California residents may designate an authorized agent to submit privacy requests on their behalf. We may require verification of both the consumer’s identity and the authority of the authorized agent before fulfilling a request.
Exercising Privacy Rights
To submit a privacy request, contact us via Email at [email protected]. We may take reasonable steps to verify your identity before responding to a request. Verification requirements may vary depending upon the nature of the request and the sensitivity of the information involved.
Canadian Residents
For Canadian residents, personal information is collected, used, and disclosed in accordance with applicable Canadian privacy laws. By providing personal information, Canadian residents consent to its collection, use, disclosure, and cross-border transfer as described in this Privacy Policy.
Third-Party Websites
Our website may contain links to third-party websites, dealer websites, social media platforms, and service providers. We are not responsible for the privacy practices of third parties. Users should review the privacy policies of those third parties independently.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website following changes constitutes acceptance of the revised Privacy Policy.
Contact Us
Questions regarding this Privacy Policy may be directed to:
Everglades Boats
R.J. Dougherty Associates, LLC
544 Air Park Rd.
Edgewater, Florida 32132 USA
Phone: (386) 409-2202
Email: [email protected]
